Brand: from idea to manual

Creating a brand identity step by step with an invented bakery: purpose, personality, name, logo, palette, typography and a one-page usage manual.

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Cover of the presentation “Brand: from idea to manual”

What’s inside

  1. A brand from scratch
  2. A brand is more than a logo
  3. The path
  4. The personality of Masa Madre
  5. Two possible names
  6. Palette and typeface
  7. The logo, version by version
  8. The manual, on one page
  9. Your brand, on one sheet

How to use it

  1. Click Use this template: it opens in Revela, in your browser. Nothing to install.
  2. Replace the text, images and data with your own. The speaker notes tell you what to say on each slide.
  3. Present it with your phone as a remote, share it with a link or download it as PowerPoint.

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