A club's social media: what to measure

Understanding the social media metrics of an invented sports club: reach, impressions, interactions, engagement rate, growth and posting times, with the difference between vanity metrics and those that help you decide.

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Cover of the presentation “A club's social media: what to measure”

What’s inside

  1. What social media tells us
  2. The vocabulary
  3. One post (invented)
  4. Followers per month
  5. Best times to post
  6. Vanity metrics or useful metrics
  7. Improvement plan
  8. Be careful with people
  9. Express audit

How to use it

  1. Click Use this template: it opens in Revela, in your browser. Nothing to install.
  2. Replace the text, images and data with your own. The speaker notes tell you what to say on each slide.
  3. Present it with your phone as a remote, share it with a link or download it as PowerPoint.

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